The wonders of my space: Am I The Superlative Conspiracy?

The term slacker was commonly used in the United States in World War I and World War II to describe men who were avoiding the military draft. But in the 90s it specifically referred to a variety of tendencies in the young generation—a use popularized by Richard Linklater's movie Slacker - subsequently spawning the label "slacker generation." A typical slacker is characterized by a static, unenthusiastic air manifesting in an apparent lack of effort. This lack of motivation is usually represented as a status of unemployment or only minor employment in the service industry.
in http://en.wikipedia.org/wiki/Slacker

"WeSC – The story


WeSC is a street fashion brand for intellectual slackers. WeAretheSuperlativeConspiracy symbolizes what WeSC as a company represents; a group, a family of good and competent people working towards the same ideal and goals.
WeSC is not merely a brand in the fashion industry, but rather a company within the skateboard culture. We create “street fashion”, clothing with roots in a subculture that sets its own rules and follows its own trends.
The company was founded on January 7th 2000, our official “Day of The Superlative Conspiracy”. The founders are all avid skateboarders and snowboarders.
The idea was to create a street fashion brand, a brand that represented street fashion – not streetwear. We felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what we wanted to achieve was to be found in the distribution network that we related to.
Today WeSC is available in more than 20 countries around the world.
WeSC is addressing people with awareness, regardless of race, religion or financial background. These people all share the values and lifestyle of the WeSC founders. We deliver “life after skate”, a more developed style that also targets people outside the skateboard community, but still shares its values. The particular “We-feeling” and community feeling in the skateboard culture is an ever present important key element in day to day operations of the company.
Superlative Conspiracy is the foundation for the entire company; it’s the idea and philosophy behind the company. One of the most important components of the Superlative Conspiracy™ is our Weactivists. A Weactivist is someone that is extremely good at what they do, world famous or totally unknown. Someone that has a “streetwise” mentality, that chooses his or her own path with a humble persona. A Weactivist is an informal ambassador that fly’s the flag of the Superlative Conspiracy in a variety of subcultures such as skate, music, film, art and so on. Our unique partnership with the Weactivists is sometimes tight and sometimes loose. WeSC loves to be challenged and wants to constantly seek out creative partnerships to grow the pond accordingly.
Its unparalleled image and brand building tactics make WeSC stand out from the rest."




Date:
17 Apr 2007, 12:06
Subject: Proposition
Body: Hey ! I am working with web production for the clothing brand WESC now and have a little proposition for you. This Friday we are releasing a music competition where artists/dj´s will upload song inspired by our Let´s get physical cmapaign. Check it out: www.wesc.com/lgp
And we need a couple of tracks to be there when we release the site, so I am wondering if you had a new song or something suitable you would like to submit to us asap? you´ll get new ltd WeSC headphones and possibly get to perform in London on our big bash on the 3rd of June.
Thanx,
Lana

Date: Apr 17, 2007 12:36 PM
Subject: Re: Proposition
Body: Hi Lana B.
Yes you can use a couple of my tracks for the WESC website. Please let me know wich one(s) you want... You can listen to more tracks from me on Soundclick and pick from them I'll send them to you as soon as you tell me wich ones you want. Here is the adress: http://www.soundclick.com/bands/pagemusic.cfm?bandID=349527
Thank you for you invitation.
Kind regards
João Alves Marrucho


Yap... I sold a track for a new pair of headphones and got happy... :)
Better than 75 euro cents. I was not forced to do this but the least they deserve from me is a little publicity.


You can buy WeSC here:

AUSTRIA
Vienna
Westbahnstrasse 12
1070 Wien, Austria
Ph: +43 1 5265484

GERMANY
Berlin
WeSC Store Berlin, Max Beer Str./ Münzstr. 14-16
10178 Berlin-Mitte
Ph.: +49 (0) 30 600 59219
store@wesc-berlin.de
www.myspace.com/wescberlin
mo-sat 11am - 8pm
Münich
Fürstenfelder Straße 12
80331 München
Tel 0049 (0)89 2422 3456
Fax 0049 (0)89 2422 3457
Monday-Saturday:10.30 – 19.30
Regensburg
Wahlenstr. 2 (am kohlenmarkt)
93047 Regensburg
Phone 0049.941.58 65 252
Fax 0049.941.58 65 254
Mo-Friday 11.00 – 19.00
Saturday 11.00 – 18.00

JAPAN
Tokyo
@ 3-15-4 J-Hillside 1F, Jingumae
Shibuya-ku Tokyo
TEL: 03-5775-7866
WESC Tokyo Store Is Open 7days a Week

KOREA
Seoul
664-6 Sinsa-Dong
Kangnam_Ku
Seoul
Phone#: 82 2 514 8830
Opening hours: 11.00-21.30

PORTUGAL
Porto
Rua Mouzinho da Silveira 17-23 (Ribeira)
4050-419 Porto
Phone: + 351 22 203 31 84

SWEDEN
Stockholm, Kungsgatan
Kungsgatan 66
111 21 Stockholm
+46 (0)8-21 25 15
Open: 11-18, Saturdays 10-16,
Sundays closed
Örebro
Nygatan 26
702 11 Örebro
+46 (0)19-103455
Open: 11-18, Saturdays 11-16, Sunday Closed

USA
New York
282 Lafayette Street
New York, NY 10012
Ph: + 1 212-925-WESC
Beverly Hills, Los Angeles
144 S. Robertson Blvd
Los Angeles, Ca. 90048
phone#: (310)385-9315
fax : (310)385-9010

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