My newest love.

Italic was founded in 1999 as a product of love and passion to dancemusic. In the shadow of the Cologne cathedral the label Italic blends pop appeal, minimal techno, dance pop and club elements together. The words "pop", "dance" and "digital" do somehow describe the look of italic.

What makes Italic so likeable is quite simply its relaxed combination of, on the one hand, an awareness of its own past, i.e. musical socialisation (the adventures of pop) and a preference for a straight bass drum and digital clicks on the other. But it has a very broad and open-minded conception of this mixture. This is because Italic, like many other labels, functions as a platform for a variety of approaches, and this makes it possible to present different sides, sometimes even different aspects of the same artist. Every artist in the Italic universe stands for him- or herself independently, but they all add to the label sound organically. With Italic in your luggage, it might even seem that Cologne lies on the coast - Cologne-on-Sea with the marina just behind the central station.

publicado em www.italic.de